Research alone does not change lives. Help your reader discover healthier habits by explaining facts easily.
Get your audience to understand and enjoy what you are telling them.
Write your content to inspire trust and loyalty from your community.
Meaningful writing is a vital tool to reach your goals.
Make sure your reader knows how much she can profit from your offer.
Details matter, it’s worth waiting to get it right.
In essence, your texts are an open-door to communicate with your reader.
You can connect with her and help her with worries and insecurities about a subject that is new to her, but that you know very well.
Think of the words in your web as yourself talking to your reader face-to-face.
In healthcare that means better health.
More than ever scientific data and online presence are becoming pillars of healthcare. And your reader is looking for information that you can provide.
Your reader gets a crystal clear idea of the benefits of your project and becomes a loyal advocate for your project.
Your project grows by reaching out to more people and making them feel satisfied with the choices they make.
Giving your reader a sound reason to trust in you is everything she needs to feel right about her decision.
But how to present your data in a way that connects and sparks interest in your reader?
How to get your reader to stop and reflect on your message?
It is essential to know what your reader needs and what is attractive to her.
What are her worries?
Is it ok if you address her like a friend? Or should you use more formal language?
What words would you use?
It is a powerful tool to engage your reader when you explain it simply.
Are you generating trust?
Copywriting can help you tell the story of the science that supports you, without the scientific jargon.
A healthcare copywriter understands experimental data and can translate it into everyday language, plus ease feelings of anxiety and insecurity that arises with sensitive health issues.
With more than 15 years experience in biomedical research plus training in healthcare copywriting I can help you to use scientific data to convince and inspire your reader to take action.
You now have the chance to reach and connect with your audience.
I have just read your piece while sitting in a hot London Underground train and really enjoyed it.
It provides a good overview of the disease and why it is such a difficult problem to manage. You provide a personal element, up to date data and offer hope for the future. I like the way you have set this out in short chunks under relevant headings.
It's an excellent read and I think you have a great career in front of you.
It's really wonderful! ... I really think its a superb long read!!
Splendid developments in the treatment of pancreatic cancer, one of the most dreaded of the lot. Superb article @rickmash https://twitter.com/DescribeSWC/status/1019674413485252611