Since when I started working in the field of pancreatic diseases, I kept on hearing the same story again and again in every meeting I attended and every paper I read: despite years of biomedical research, pancreatic cancer is a devastating disease, and there is little we can do about it.
Before, I thought medical and health copywriting was just about writing catchy phrases for drug adverts. Now I know it is about writing content with a clear objective. Moreover, it is about reaching your goals. Curious about how it works? Here I’ll explain to you what most people do not know about copywriting in healthcare.
Are you wondering what medical writing is? I also get this question every time I tell people what I do. In essence, here I explain it to you.